Prime Downtown Corner – Historic Brick Building with Adaptive Reuse Potential

Own a landmark property in the heart of Rocky Mount’s revitalized Central Business District. 325 Franklin Street offers ±16,000 SF across three floors plus basement, positioned at a signalized intersection on Franklin Street (VA-40) with excellent visibility and walkability. This iconic 1930 brick structure features large display windows, freight elevator, sprinkler system, rear loading access, and has already undergone substantial partial renovation work — including rooftop improvements and major behind-the-walls systems modernization — reducing CapEx risk for a future developer. The asset is primed for mixed-use redevelopment ranging from boutique hospitality and event space to retail, food & beverage, or creative office.

Steps from the Harvester Performance Center, courthouse, and library, the property benefits from strong event-driven foot traffic, growing tourism tied to Smith Mountain Lake and the Blue Ridge Parkway, and proximity to public parking (72 spaces on Claiborne Ave plus additional municipal lots). Recent infrastructure upgrades (ADA sidewalks, Route 220 corridor improvements) further enhance accessibility for regional visitors.

Zoned CBD, the site supports a wide range of uses including retail, restaurant, office, and residential above ground-floor commercial. With Franklin County’s tourism economy topping $74.7M in annual visitor spending and limited new hospitality supply coming online, this is a rare opportunity to capitalize on continued demand in a market positioned for growth.